Biography
The Jungle of Choosing Metrics. Every metric sucks: Why CTR is irrelevant and revenue is immovable. Please meet one of the keynote competition winners of #CH2025:
Kees Mulder – A data scientist and statistician with a thorough love for learning more about everything. Kees enjoys programming, puzzles and tackling difficult analytic challenges. I love communicating with people about data, such as which conclusions can or can’t be drawn based on an analysis. In his daily work Kees is Data Scientist / Statistician in Team Experimentation at bol.com.
Kees won this keynote spot by applying for the keynote speaker competition when he signed up as a #CH2025 attendee. Kees recorded his pitch video, and was selected as one of the 4 winners of a main stage slot. Towards the conference, Kees will be coached by Michael Aagaard to tweak the storytelling and delivery of this talk.
Enjoy Kees on stage at #CH2025, and Kees: thank you for applying!
Ton Wesseling
Founder & host of The Conference known as Conversion Hotel