John Ekman (SWE)

Conversionista and founder of the Optimiziation Wheel

Biography

John is the founder of Conversionista! The number 1 Conversion Optimization Company of Sweden. John is in the business a long time and is known for his optimization fanaticism. Last year he created the Grand Unified Theory of Conversion Optimization which evolved into the Optimization Wheel. One model to rule them all – you will see him present it at Conversion Hotel 2016!

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