The Conference formerly known as Conversion Hotel
Next event: #CH2023 on 17/18/19 Nov. 2023 – Texel, the Netherlands

#CH2022 was a wonderful experience!
Watch our #CH2022 video ↓ or read the full summary

#CH2022: Year 9 - Chapter 2, part 4 - live!

Back to orange, like Chapter 1, part 4 in 2017. Join us for CHAMPIONS OF CONVERSION 2022, to learn, share & meet live again!
Conference location: Grand Hotel Opduin, Ruijslaan 22, De Koog, Texel, The Netherlands

This leading 3-day event on Evidence-based Growth has:
√ Actionable content and two entertaining evenings
√ Interesting partners and a wonderful location
√ Good food & drinks with hotel stay included
√ Great speakers and awesome attendees

It's time for CHAMPIONS: gathering new and returning CRO enthusiasts in a friendly and inspiring event set-up.


New to this event? Check out our 2021 overview, our testimonials and/or all our aftermovies to get a glimpse of what this conference is all about!

For the 9th year in a row, the Online Optimizers Meetup Group will organize (The Conference formerly known as) Conversion Hotel aka Experimentation Island.

#CH2022 will be a 3-day event on the beautiful island of Texel in the Netherlands. Passionate digital optimizers will spend the weekend sharing their knowledge, experiences and skills in the field of Product, UX, Marketing and Data.

  • Hello: Friday November 18th 2022 (13:00 CET – hotel check-in)
  • Goodbye: Sunday November 20th 2022 (13:00 CET – event ends)

#CH2022 will be with max. 245 attendees, depending on how our 156 rooms in our 2 exclusively rented hotels will be occupied! So far it seems that we left Covid-19 behind us, but we will offer a full refund if we need to cancel (a part of) the event tickets. Ticket sales is in batches this year, make sure you register in time!

See you at Texel!
On behalf of the #CH2022 team, your host: Ton Wesseling
Questions: Mail us at info@conversionhotel.com

Our #CH2022 performers

This is the overview of our highly appreciated 2022 line-up!

#CH2022: Ronny Kohavi

Author of "Trustworthy Online Controlled Experiments"

#CH2022: Kenda Macdonald

Author of "Hack the Buyer Brain"

#CH2022: Eden Bidani

Conversion Copywriter & Secret Anthropologist

#CH2022: Marianne Stjernvall

Head of Customer Growth & Personalization at Coop

#CH2022: Ibrahim Elawadi

Data Advocate & Data Advocate

#CH2022: Sarah Gagestein

Framing specialist & best-selling author

#CH2022: Steen Rasmussen

The Artificial User?

#CH2022: Keynote pitch competition

Guided by Michael Aagaard

#CH2022: TripleXL

Saturday night fun

#CH2022: Break-out sessions

12 scheduled, 12 guided and 24 unscheduled sessions

#CH2022 Host: Ton Wesseling

Experimenter of Conversion Hotel

#CH2022: Tournament

Who will become the Champion?

Our #CH2022 SCHEDULE

Aim for the 12.00 ferry to Texel on Friday and the 14.00 ferry back home on Sunday
Day 1
18 Nov 2022
Day 2
19 Nov 2022
Day 3
20 Nov 2022

Friday, November 18th, 2022

12:00 - 13:00

Ferries to the island from Den Helder harbour at: 12.00, 12.30 & 13.00

13:00 - 14:15

Check-in at your hotel and get your badge!

14:15 - 14:30

Take your seat in the Opduin Keynote Room

#CH2022 Host: Ton Wesseling
#CH2022: Tournament
#CH2022: Keynote pitch competition
15:45 - 16:05

Coffee & Tea Break

#CH2022: Keynote pitch competition
16:40 - 17:00

Coffee & Tea Break

#CH2022: Sarah Gagestein
18:00 - 20:00

Dinner in Hotel Opduin – seated, 3 courses

20:00 - 20:20

Time to list your unconference session at the session board

20:20 - 20:30

Time to go to your first break-out session location

#CH2022: Break-out sessions

Break-out sessions Round 1

21:00 - 21:10

Time to go to your next break-out session

#CH2022: Break-out sessions

Break-out sessions Round 2

21:45 - 02:15

Bar open – drink, meet, snack & enjoy the music

#CH2022: Timna Raven

Saturday, November 19th, 2022

08:00 - 09:45

#CH2022 breakfast in the hotel you are staying at!

09:45 - 10:00

Take your seat in the Opduin Keynote Room

#CH2022 Host: Ton Wesseling
#CH2022: Jono Alderson & Arnout Hellemans
11:00 - 11:20

Coffee & Tea break

#CH2022: Ronny Kohavi
12:30 - 13:30

Lunch in Hotel Opduin

13:30 - 13:50

Time to list your unconference session at the session board

13:50 - 14:00

Time to go to your first break-out session location

#CH2022: Break-out sessions

Break-out sessions Round 3

14:30 - 14:40

Time to switch to your next break-out session

#CH2022: Break-out sessions

Break-out sessions Round 4

15:10 - 15:20

Time to switch to your next break-out session

#CH2022: Break-out sessions

Break-out sessions Round 5

15:50 - 16:00

Time to switch to your next break-out session

#CH2022: Break-out sessions

Break-out sessions Round 6

16:30 - 18:00

Recovery break – take a walk, take a swim

18:00 - 20:15

Dinner in Hotel Opduin – seated, 3 courses

20:15 - 20:30

Take your seat in the Opduin Keynote Room

#CH2022: Keynote pitch competition
#CH2022 Host: Ton Wesseling
21:45 - 03:15

Bar open – drink, snack & time to party

#CH2022: TripleXL

Live music: TripleXL

Sunday, November 20th, 2022

08:00 - 09:45

#CH2022 breakfast in the hotel you are staying at & check-out of your Hotel Room!

09:45 - 10:15

Store your luggage, GET YOUR #CH2022 T-SHIRT, and take your seat in the Opduin Keynote Room!

#CH2022 Host: Ton Wesseling
11:00 - 11:20

Coffee & Tea Break

11:50 - 12:10

Coffee & Tea Break

12:50 - 13:00

Attendee group picture in front of Opduin

13:00 - 14:00

Optional lunch in Hotel Opduin

14:00 - 15:00

Ferries back to mainland from Texel harbour: 14.00 & 15.00

Current available #CH tickets

Our #CH2023 live event tickets are not available yet! (subcribe to our ticket notification email list)
You can still buy our keynote video archive access:
#CH2022 – #CH2014 video archive ticket
395.00 EUR

✔︎ Lifetime access to all keynote recordings of the #CH2022 event

✔︎ Lifetime access to all 10 keynote recordings of the #CH2021 live event

✔︎ Lifetime access to all 12 #CH2020 virtual sessions and slides

✔︎ Lifetime access to all 63 keynote recordings since #CH2014

Book Now
#CH2022 – #CH2020 video archive ticket
250.00 EUR

✔︎ Lifetime access to all keynote recordings of the #CH2022 event

✔︎ Lifetime access to all 10 keynote recordings of the #CH2021 live event

✔︎ Lifetime access to all 12 #CH2020 virtual sessions and slides

Book Now

Get your ticket(s) using the button below here (all prices are ex. VAT):

No payments needed when registering a ticket.
Within 3 business days after registration you will receive an invoice with payment links.

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Aftermovies
See our full #CH2021 summary

See our video highlights and check the full summaries of the 2019, 2018, 2017, 2016, 2015 and 2014 events. #Enjoy!

Click on the #CH hashtags above the videos to see the full screen version of that year.