The Conference formerly known as Conversion Hotel
Next event: #CH2022 on 18/19/20 Nov. 2022 – Texel, the Netherlands

Enjoy our #CH2021 summary video!

>> CHECK OUT OUR AVAILABLE TICKETS <<
You can also buy acces to our keynote video archive!

#CH2021: Year 8 - Chapter 2, part 3 - live!

Back to purple, like Chapter 1, part 3 in 2016. Join us for HOMECOMING 2021, to learn, share & meet live again!
Conference location: Grand Hotel Opduin, Ruijslaan 22, De Koog, Texel, The Netherlands

This leading 3-day event on Evidence-based Growth has:
√ Actionable content and two entertaining evenings
√ Interesting partners and a wonderful location
√ Good food & drinks with hotel stay included
√ Great speakers and awesome attendees

It's time for HOMECOMING: gathering new and returning CRO enthusiasts in a friendly and government approved event set-up.


New to this event? Check out our 2019 overview, our testimonials and/or all our aftermovies to get a glimpse of what this conference is all about!

And yes, that is an example for the #CH2021 live event, because
#CH2020 is a whole year of virtual events!

For the 8th year in a row, the Online Optimizers Meetup Group will organize (The Conference formerly known as) Conversion Hotel aka Experimentation Island.

#CH2021 will be a 3-day event on the beautiful island of Texel in the Netherlands. #CH2020 became a virtual edition (until October 2021), with a whole year of virtual events and an always-open optimizers community platform. But #CH2021 will be live again! Passionate digital optimizers will spend the weekend sharing their knowledge, experiences and skills in the field of Product, UX, Marketing and Data.

  • Hello: Friday November 19th 2021 (13:00 CET – hotel check-in)
  • Goodbye: Sunday November 21st 2021 (13:00 CET – event ends)

#CH2021 will be with 185 attendees, 75% of our max. capacity of 250 attendees. This is because of government Covid regulations and gives more space in the keynote room and in the restaurant. So far the event seems to be a go in the set-up where we also check the Corona pass every day start (which allows you to enter if you are vaccinated OR tested negative in the past 24 hours OR had the virus in the past 6 months). We will offer a full refund if we need to cancel (a part of) the event tickets.

On behalf of the #CH2021 team, your host: Ton Wesseling
Questions: Mail us at info@conversionhotel.com

Our #CH2021 performers

Our 2021 3-day live event will have 10 keynote speakers and 35 break-out sessions

#CH2021: Denise Visser

Product manager Experimentation @ Bol.com

#CH2021: Lukas Vermeer

Director of experimentation @ Vistaprint

#CH2021: Daphne Tideman

Head of Growth @ Heights

#CH2021: Keynote pitch competition

Guided by Michael Aagaard

#CH2021: Ruben de Boer

Conversion Manager

#CH2021: Krista Seiden

Google Analytics Guru

#CH2021: Stefan van der Stigchel

Cognitive Psychology Professor

#CH2021: Gilbert Eijkelenboom

Founder of Mindspeaking

#CH2021: Talia Wolf

Emotion-based Optimizer

#CH2021: Kevin Anderson

Formerly known as product manager Experimentation @ ING

#CH Host: Ton Wesseling

Experimenter of Conversion Hotel

#CH2021: Break-out sessions

10 scheduled, 10 guided and 15 unscheduled sessions

Our #CH2021 SCHEDULE

All content sessions are scheduled before 18.00. All times in CET (local event time). Click the date tabs to see a specific day.
Day 1
19 Nov 2021
Day 2
20 Nov 2021
Day 3
21 Nov 2021

Friday, November 19th, 2021

12:00 - 13:00

Ferries to the island from Den Helder harbour at: 12.00, 12.30 & 13.00

13:00 - 14:25

Check-in at your hotel (with Coronavirus entry pass check) and get your badge!

14:25 - 14:40

Take your seat in the Opduin Keynote Room

#CH Host: Ton Wesseling
#CH2021: Keynote pitch competition
15:35 - 15:55

Coffee & Tea Break

#CH2021: Keynote pitch competition
16:35 - 16:40

Class of #CH2014 on stage group picture

16:35 - 16:55

Coffee & Tea Break

17:45 - 17:50

Class of #CH2015 on stage group picture

17:45 - 20:00

Dinner in Hotel Opduin – seated, 3 courses

20:00 - 00:00

Free time – take a walk and enjoy the beach, get an evening swim or just relax at your hotel room (take away drinks and snacks until midnight).

Saturday, November 20th, 2021

07:00 - 08:30

#CH2021 breakfast in the hotel you are staying at!

08:30 - 09:00

Take your seat in the Opduin Keynote Room (with Coronavirus entry pass check)

#CH Host: Ton Wesseling
09:40 - 09:45

Class of #CH2016 on stage group picture

09:40 - 10:00

Coffee & Tea break

#CH Host: Ton Wesseling
10:35 - 10:40

Class of #CH2017 on stage group picture

10:35 - 10:55

Coffee & Tea Break

#CH Host: Ton Wesseling
#CH2021: Stefan van der Stigchel
12:00 - 12:05

Class of #CH2018 on stage group picture

12:00 - 13:00

Lunch in Hotel Opduin

12:40 - 13:10

Time to list your unconference session at the session board

13:00 - 13:10

Time to go to your first break-out session location

#CH2021: Break-out sessions

Break-out sessions Round 1

13:40 - 13:50

Time to switch to your next break-out session

#CH2021: Break-out sessions

Break-out sessions Round 2

14:20 - 14:40

Time to switch to your next break-out session (20 minutes break)

#CH2021: Break-out sessions

Break-out sessions Round 3

15:10 - 15:20

Time to switch to your next break-out session

#CH2021: Break-out sessions

Break-out sessions Round 4

15:50 - 16:00

Time to switch to your next break-out session

#CH2021: Break-out sessions

Break-out sessions Round 5

16:30 - 17:45

Recovery break – Bar is opened or go outside and take a walk, enjoy the beach, enjoy the dunes or just keep on talking!

17:45 - 20:00

Dinner in Hotel Opduin – seated, 3 courses

20:00 - 00:00

Free time – take a walk and enjoy the beach, get an evening swim or just relax at your hotel room (take away drinks and snacks until midnight).

Sunday, November 21st, 2021

08:00 - 09:30

#CH2021 breakfast in the hotel you are staying at & check-out of your Hotel Room!

09:45 - 10:15

Take your seat in the Opduin Keynote Room (with Coronavirus entry pass check)

#CH2021: Gilbert Eijkelenboom
11:00 - 11:05

Class of #CH2019 on stage group picture

11:00 - 11:20

Coffee & Tea Break

11:50 - 11:55

Class of #CH2020 on stage group picture

11:50 - 12:10

Coffee & Tea Break

12:50 - 13:00

Class of #CH2021 hotel front side group picture

13:00 - 13:15

Grab your lunchbox and get your #CH2021 T-shirt!

14:00 - 15:00

Ferries back to mainland from Texel harbour: 14.00 & 15.00

Our currently available tickets

Get your Conversion Hotel ticket now!
#CH2014 – #CH2021 virtual access ticket
350.00 EUR

Lifetime access to the keynote recordings of the #CH2021 live event

Lifetime access to all virtual #CH2020 session recordings, summaries and slides

Lifetime access to all 63 live keynote recordings of #CH2014 to #CH2019

Book Now

Claim your tickets using the button below here (all prices are ex. VAT):

Or subscribe yourself to our #CH2022 ticket notification email list

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Aftermovies

See our video highlights and check the full summaries of the 2019, 2018, 2017, 2016, 2015 and 2014 events. #Enjoy!

Click on the #CH hashtags above the videos to see the full screen version of that year.